Ahhh...more from the world of marketing/advertising. I still don't get it. I never will. I never, ever, schmever (made that word up) will. I must have been born without the marketing gene. Wait...I mean the moron gene. Sorry marketing professionals...
What in the world am I talking about? Why do I always rip on Marketing? Why do I have an unhealthy obsession with Bea Arthur? Allow me to explain...
I was driving by the Verizon store today, minding my own business. Then, I noticed a huge sign out front that said
STOP IN TODAY!!!
Stop in today? Are you kidding me? Does that really work? Will anyone be driving along, thinking, 'man, I should go to the verizon store tomorr...what the? Wait...they said I can stop in today. You know what? I should stop in today!!'
It's not as if they said:
BUY ONE PHONE, GET ONE FREE. TODAY ONLY!
or
PLEASE STOP IN TODAY OR WE'RE GOING OUT OF BUSINESS
but there is no way that someone putting the time and money into a sign that lets you know you are free to stop in today, as opposed to most days when you are not allowed in, is ever a good idea. It's like the Death Row Christmas album; no one wants to hear Snoop rapping about Christmas.
And that's why many marketing people astound me...
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