Alison and I closed on our house in June. Since then, Dean Johnson has sold exactly zero other units, leaving the community with 8 open houses. So, obviously, the houses are the exact opposite of hot cakes.
So, what does Dean Johnson Homes do to remedy this situation? Well, last weekened, they strung a rather large balloon to the deck of the model home, in hopes that that would draw people in. Of course, that didn't work, because very few people buy houses due to the balloon content.
Undeterred, this weekend, Dean Johnson outdid themselves. Since the large red balloon popped (I'd like to think someone shot it with a BB-gun), the decided to add 5 groups of smaller balloons at the entrance. Apparently, their crack marketing staff believes that balloons are the only way to advertise. And, let's face it, balloons are the international sign for "Party over heeeere"
Well played Dean Johnson, well played.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment