Aquafresh...now for Dummies...

Now, Alison and I bought this tube of toothpaste the other day, you know...for its "2x Whitening" power. Which is why I assume most people bought it. However, look in the upper left corner...

"NOW with whitening"

Now? Now with whitening? What the B was it before? It's 2x Whitening! Was it just 2x before? And it's not like they said "Now with MORE whitening". No. Just Now with Whitening. Idiots.