Purity Made Simple Directions

So, Alison has this facial cleanser called "Purity made simple" and I was reading the directions for it (I do not lie...these are word for word the directions).

directions: at the end of each day or at the beginning of each morning, take a small amount of purity made simple, a little water and massage onto skin for 30-60 seconds. rinse. take a leisurely pace when washing yourself clean. cleanliness is a new beginning. when you feel clean you can begin being who you really are.

A simple "wash your face with this stuff" wouldn't suffice? It's like getting directions to a hotel from from Ted Danson...